What is Digitalisation? - image

Saturday 29th January 2022

What is Digitalisation?

Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.


How digitalisation can benefit your business:

  • Increased efficiency of all operations
  • Fewer human errors
  • Safer data storage in the cloud
  • Reduced operational costs
  • Enables data analysis

Examples of digitalisation in business

  1. Enhancing the Customer Digital Experience

Benchmark the current Company position and tools being utilised

Review of the Company’s current products, services and channels to identify the potential for digitalisation

Review of your customer’s journey including all touchpoints from sales to digital marketing strategy.

Carry out a competitor analysis in relation to a digital approach.

Assessment of trends, risks, and opportunities specific to the Company’s business and sector it is operating in.

Development of a digitalisation roadmap setting out goals and milestones for the Company.

  1. Becoming a Data-Driven Business

Carry out a review of the Company’s current key performance data that is used to drive the business Identify data gaps and improvement opportunities.

Identify opportunities to enhance the customer experience through the aggregation and analysis of data.